PLR Worldwide Sales Ltd t/a Playrix said that the content seen in the ads was included in their games and that the content represented part of the gameplay itself. Seven complainants, who believed the ads’ content was not representative of the Homescapes or Gardenscapes games, challenged whether the ads were misleading. At the start of the video, on-screen text at the bottom stated “Not all images represent actual gameplay”.Īt the end of the video, on-screen text was displayed which stated “Gardenscapes” and “ONLY 5% CAN SOLVE THIS”. Throughout the video, on-screen text stated “HOW TO LOOT?”. In the second scenario, the man was shown separated by pins from a dog, lava and money. Above the man, two pins held money and lava in place. The first scenario showed a man floating at the base of a tower filling with water. The ad included a video which showed two cartoon scenarios.
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